Welcome to our story

I am a 20-year-old girl, walking on my own path with a heart full of dreams and the courage to chase them. The journey that led me here was never easy, and it was never certain—but it was always mine.

When the idea of launching my own perfume brand first came to life, it was met with doubt at every step. People questioned my age, my experience, and my ability to turn a dream into reality. At times, their words felt heavier than the challenges themselves. There were moments when I felt alone, misunderstood, and unsure of whether I should continue. But deep inside, I knew this dream deserved a chance to breathe.

In a world where encouragement was scarce, my elder sister became my greatest strength. She stood beside me when no one else did, reminding me to believe in myself even when I began to doubt. Her unwavering support gave me the confidence to move forward, step by step, even when the road felt overwhelming.

I didn’t have a team, mentors, or financial backing. What I had was determination, patience, and a willingness to learn. My brother joined me in this journey, and together we immersed ourselves in the art of fragrance creation. We tested countless perfumes—applying them on ourselves, living with them, observing how they evolved over time. Some scents felt right instantly, others taught us what didn’t work. Each trial was a lesson, each mistake a guide toward something better.

This process wasn’t rushed. It was slow, emotional, and deeply personal. We listened to our hearts more than trends, choosing fragrances that felt meaningful rather than ordinary. Every scent was selected with intention, shaped by real experiences and honest emotions.

Coming from Lahore, Pakistan, my culture and heritage naturally became a part of this brand. The warmth, depth, and richness of my roots found their way into every fragrance. Each perfume reflects a piece of my story—my struggles, my resilience, my pain, and above all, my hope. These scents are not just blends of notes; they are expressions of strength, identity, and self-belief.

Today, as I launch my brand, I stand here with gratitude and pride. What once felt like a distant dream is now a reality shaped by courage, persistence, and faith. Every bottle carries a small story—of belief, of effort, of a young woman who chose not to give up.

This is more than a perfume brand. It is a reminder that dreams, no matter how fragile they seem, are worth pursuing. And now, I invite you to be a part of this journey—to find your own story within every scent.